天貓代運營揭秘商家入駐商城失敗的原因

suizhetianmaoshangchengzaimeinianhuodongdacudexiaoshouedoulingrenchengmujieshe，henduochuantongshangjiadouxianglaifenyibeigeng。danshiyouyutianmaoguanfangzhengcedetiaozheng，tianmaoshangchengduiruzhushangjiayaojinxingjingxuan
、去重、優(you)化(hua)，因(yin)此(ci)商(shang)家(jia)入(ru)駐(zhu)天(tian)貓(mao)商(shang)城(cheng)的(de)難(nan)度(du)也(ye)被(bei)無(wu)限(xian)的(de)增(zeng)大(da)，在(zai)申(shen)請(qing)過(guo)程(cheng)中(zhong)很(hen)容(rong)易(yi)出(chu)被(bei)駁(bo)回(hui)的(de)情(qing)況(kuang)。那(na)麼(me)你(ni)知(zhi)道(dao)商(shang)家(jia)入(ru)駐(zhu)天(tian)貓(mao)商(shang)城(cheng)被(bei)拒(ju)的(de)原(yuan)因(yin)是(shi)什(shen)麼(me)
？

1、天貓商城的政策調整
youyushenqingruzhutianmaodeshangjiashuliangshifenpangda
，zhuzhongpinzhidetianmao，ziranhuizaishenhefangmianjiucongyanyaoqiu
，zaijiashangtianmaozhenduibutongdechanpinleimu，yezaipinfandegengxinxiangyingdezhaoshangyaoqiu，jibenshangmeibangeyuejiuyaozhongxingongbuyicizhaoshangyaoqiu，shenzhiyoudeleimuyijingkaishixianzhizhaoshang
，zaizhezhongqingkuangzhixia，xiangyaoyicixingdeshunlitongguo
，nanduhenda。

2
、店鋪命名重複
天貓商城的店鋪命名規則
，一般是以商標名+（產品類目名）+dianpuleixingminglaizuhede。tianmaoduiqijiandianheguanfangqijiandianzheleidedianpudeyaoqiushengao，bingqiejiqipaichizhongmingxianxiang，ruguoshangjiasuozhucedeshangbiao，zaitianmaoshangchengyijingyouqijiandianle
，jibianshixiaoshoudechanpinbingbushiyigeleimude，yeyaoyixianzhucedenajiaqijiandianweizhu
，zaiquyizhegeshangbiaoqushenqingtianmaodianpushiwufatongguoshenhede，shangjiashibunengzaijixushiyongzhegeshangbiaolaikaitianmaodianle。

3、商標模仿其他品牌或引起歧義
henduoshangjiacunzaiyigewujie，jiaodezijideshangbiaogenmougedapinpaihenxiang，keyijiezhurenjiademingqi，rangxiaofeizhechanshengshuxigan，zhegefangfazaishitidianshishiyongde，danzaitianmaoguanfangshibeiyanlingjinzhide
，ruguotianmaoshangchengpanduanpandingnideshangbiao
，genmougeyijingruzhutianmaoshangchengdedapinpaideshangbiaojubeigaoxiangsidu，nameshihuibeizhijiebohuishenqingde
，tianmaocaiquzheyangdezuofa
，yeshiweilebimianrangxiaofeizhechanshengqiyi
，goumaidaobushizijixiangmaidepinpai
，keyiyouxiaodibimianyinpinpaiwentierchanshengdedaliangjiufen。

4
、入駐資料不完整
入駐天貓商城所需要提交的材料
，是根據行業和類目而定的，國產的和進口的要求也是不同的，有的還需要提供質檢報告，有的要求3C，資料主要是是產品的類目而定的，所以商家在入駐前，要保證資料的齊全、完整。

5、公司資質要求
資zi質zhi條tiao件jian是shi商shang家jia入ru駐zhu天tian貓mao的de硬ying核he要yao求qiu，無wu論lun是shi少shao一yi個ge什shen麼me資zi質zhi，都dou有you可ke能neng導dao致zhi天tian貓mao入ru駐zhu失shi敗bai。對dui於yu不bu同tong的de類lei目mu，天tian貓mao是shi有you不bu同tong的de資zi質zhi要yao求qiu的de，商shang家jia要yao明ming確que自zi己ji所suo經jing營ying產chan品pin類lei目mu所suo需xu資zi質zhi
，如ru果guo不bu滿man足zu資zi質zhi要yao求qiu，是shi無wu法fa成cheng功gong入ru駐zhu的de。

當商家在入駐失敗的時候，可以從這幾個方麵來找原因，然後有針對性的修改資料，之後再去申請入駐，這樣入駐成功率就能夠提高。